Privacy Policy
Last updated 2026. Wild Origin Brands, Nashville, Tennessee.
We keep this simple: we collect what we need to ship products, deliver test results, support customers, and improve Wild Origin with care.
What we collect
When you place an order or contact us, we collect the information you give us directly: your name, email address, shipping and billing address, and the contents of your order. Payment card details are processed by our payment provider and are never stored on our servers.
When you register or use a microbiome test kit, we may collect kit identifiers, sample status, survey answers you choose to provide, and the report information needed to deliver your results.
When you browse the site, we collect limited technical information automatically — such as your device type, browser, and pages visited — to keep the site working and to understand what people find useful.
How we use it
We use your information to process and ship your orders, deliver microbiome test results, respond to your messages, prevent fraud, and — only if you opt in — send you occasional updates about new products and offers. You can unsubscribe from marketing email at any time.
We do not sell your personal information.
Microbiome test data
Microbiome information can feel personal, so we treat it with extra care. We use test-related data to activate kits, coordinate lab processing, generate reports, support customers, and improve our products in anonymized or aggregated form where appropriate.
We do not sell microbiome report data to data brokers. You can contact us to ask for access, correction, download, or deletion of personal information we hold, subject to legal, safety, and operational limits.
Who we share it with
We share information only with the service providers who help us run the business — for example, our payment processor, shipping carriers, and email tools — and only to the extent they need it to do their job. We may also disclose information if required by law.
Cookies
We use a small number of cookies and similar technologies to remember your cart and to measure site performance. Most browsers let you control or clear cookies in their settings.
Advertising & analytics
With your consent, we use advertising and analytics tools — including the TikTok Pixel (and, where enabled, Meta and Google Analytics) — that set cookies and share limited information about your visit and activity, including online identifiers, with those partners. This lets us measure our advertising and show you relevant content and ads on those platforms after you leave our site.
These tools only run after you accept them in the cookie banner shown on your first visit. You can decline, and you can change your mind later by clearing this site’s stored data in your browser. Declining does not affect your ability to browse or shop.
Your choices
You can ask us to access, correct, or delete the personal information we hold about you, or to stop sending you marketing. Use our contact form and we will take care of it.
Questions about your privacy? Use our contact form.